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ELY ELY is a contemporary luxury womenswear brand founded in 2024 by Elizaveta Yurusheva. Designed in Italy and produced with select Italian factories, the label reimagines timeless wardrobe staples through refined knitwear, tailoring, and premium materials including cashmere and silk. Focused on elegance, comfort, and wearability, ELY ELY creates polished, feminine pieces defined by thoughtful proportions, tactile texture, and understated craftsmanship.