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Proenza Schouler White Label

Proenza Schouler's secondary line, Proenza Schouler White Label, was launched in 2017. Slightly more casual than the main line, White Label hones in on outfitting women for daily living. Founders Jack McCollough and Lazaro Hernandez intend the label to be intimate, wearable, less structured, and more oversized than its big sister.

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