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Born and raised in Brazil, Founder & Creative Director Patricia Bonaldi began her career by opening a multi-brand store in her hometown of UberlĆ¢ndia. Soon after, she began receiving requests to design her own collection, launching her eponymous label. Today, the richly detailed embroidery and bold prints, which are a hallmark of the label, are a perfect example of the brandās commitment to both technical expertise and boundless imagination.