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From small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the world of running. In the ten years since, On has been embraced into the hearts, and onto the feet, of more than seven million runners in over 50 countries. And there's no sign of slowing down...
Caspar Coppetti and David Allemann, together with Bernhard, formally established On in Zürich in January 2010. Their mission to develop a product range fully engineered in Switzerland using the latest technology.