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This Scandinavian street-style favorite rose from humble cashmere-based roots when, in 2009, duo Ditte and Nicolaj Reffstrup took over brand. They built the advanced contemporary favorite, focused on attainable luxury, balancing on trend styling while keeping authenticity at the heart of the brand and designs. The contrast of feminine details and designs paired with sneakers and denim, speaks to women across the globe. They have mastered utilizing color and fun while maintaining sophisticated coolness. “The Ganni girl is a state of mind”.