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Adam Vanunu grew up surrounded by the world of clothing, watching and working at his family’s premium denim manufacturer based in Los Angeles. In 2012, the family set up its own brand, Cotton Citizen, focusing on producing high-quality jersey basics.
Since then, the brand has become known for its premium jersey and leisurewear. The target customer varies from those who want everything from a black T-shirt that you live in day to day, to those who want to wear a fully bright sweatsuit. The brand can really blend through a person’s entire life.